Samsung Electronics is word wide one of the biggest in Consumer Electronics. Customer retention and brand proposition are the most important parts of the company strategy. Samsung wanted a loyalty strategy to increase the customer engagement and value which was in line with the vision and brand proposition.
Strategy- and concept development of a loyalty proposition.
Data analysis & Customer insights
Customer Loyalty Strategy
We provided support on customer research and data analysis in this project. We also had a number of workshops and interviewed various stakeholders. Based on this input, we have formulated the most important and relevant customer insights and designed a loyalty strategy, all in line with current vision and marketing strategy.
The team developed a disruptive and innovative loyalty strategy and concept to help form a vision of the future of loyalty and the possibilities for loyalty and improving the customer experience and value.