How we work
In our work we apply three phases: starting with a discover fase after which we move to the design and deliver fase. By using this model we are able to be flexible and respond to changing circumstances.
Creating a total profile of our client and their customer needs through analytics and research. Translating these into relevant and actionable customer insights.
We define the objective, strategy and design. We create the construct of the program or IT landscape, the concept and the customer contact strategy of the program.
Implementation of the program and the system-design, developing from concept to concrete resources and execution of the program. We will test, learn and optimize.
“A loyalty program is not a goal itself, it is a way to strengthen the relationship between a customer and a brand.”
A loyalty program is not a goal in itself, it’s a way to understand customers better and gain insights about their individual needs. It is also a way to interact with a customer according to their preferences. By applying data driven marketing throughout the customer journey, the customer experience can be incrementally and structurally improved by being more personal and more relevant. Both in communications as for the overall proposition.