Case Visit Brabant

How can Visit Brabant attract more visitors and increase their spending?
Strategy, roadmap and concept development for new loyalty program.

Data analysis & Customer insights

CRM / Loyalty / CX Strategy

IT Architecture & Tooling


North Brabant is a unique and diverse province. However, it lags other touristic areas in the Netherlands in awareness and popularity. Potential visitors don’t know what North Brabant has to offer for them specifically. Visit Brabant wanted a loyalty program that rewards and retains everyone who does something for Brabant.


We started with desk research, developing different customer personas, their needs and their barriers to visit Brabant. Based on these insights we have developed Brabants Best: a program, a creative concept and roadmap, in which members are enticed to come to Brabant by personal benefit, inspiration and privileges by means of predictive analytics and User Generated Content.


Visit Brabant has chosen our concept to further develop and use as a blueprint for the approval of the budget by different governmental organisations.


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